MoonCats landing-page and website reference survey

Research started: 2026-08-02
Master survey established: 2026-08-16

This is the collaborative source-of-truth for visual, structural, funnel, and usability references for a new MoonCats landing experience. The goal is not to copy any one project. It is to identify specific patterns that can help MoonCats explain itself better, route visitors to the right ChainStation tools, and remain recognizably MoonCats.

The deeper synthesis and implementation notes remain in [website-survey-report.md](./website-survey-report.md).

How to use this document

Each reference records:

• Focus — what job the site appears to be doing.
• Approach — how it presents itself visually and editorially.
• Function / funnel — how it moves visitors toward information or action.
• Useful for MoonCats — patterns worth adapting.
• Limitations / avoid — aspects that should not be copied blindly.
• Tags — lightweight labels for later pattern comparisons.
• DAO member comments — reactions, preferences, critiques, or ideas from DAO members. Add comments as bullets in the form Name — comment.

Site infrastructure/framework details are intentionally omitted here. They are not important to the current design exercise.

Screenshots should be stored locally under [research/screenshots/](./research/screenshots/) so the research does not change when a reference site is redesigned or disappears. See [research/screenshots/README.md](./research/screenshots/README.md) for capture and naming conventions.

Quick index

References

MoonCatRescue ChainStation

URL: https://mooncatrescue.com/
Screenshot: research/screenshots/mooncatrescue-desktop.webp

Desktop

Mobile

Focus
MoonCats project introduction plus adoption, collection, owner, accessory, ENS, history, documentation, builder and community tools.

Approach
Functional and project-native. It contains substantial real utility, but the wrapper reflects the internal structure of ChainStation more than the needs of a first-time visitor.

Function / funnel
Many destinations are available immediately and often have similar visual weight. Visitors are expected to understand several MoonCats-specific terms before they can confidently choose where to go.

Useful for MoonCats

• Preserve the depth of the existing functionality.
• Treat the redesign primarily as a hierarchy and routing problem, not a need to invent new homepage features.
• Existing tools provide concrete calls to action that are much stronger than generic NFT marketing language.

Limitations / avoid

• Do not expose the internal tool taxonomy as the newcomer information architecture by default.
• Do not make About, Adopt, Play, Build, history, owner tools, and current activity all compete equally on the landing page.

Tags: tools technical history community baseline

DAO member comments

• None yet.

0xDEAFBEEF

URL: https://deafbeef.com/
Screenshot: research/screenshots/0xdeafbeef-desktop.webp

Desktop

Mobile

Focus
Technically rigorous on-chain art presented directly by an artist-engineer.

Approach
Minimal, personal, technical and deliberately free of corporate polish. Navigation, contract access, chronological works and technical explanation all feel like parts of the same workshop.

Function / funnel
The work comes first, followed closely by enough technical context to understand how and why it exists.

Useful for MoonCats

• Strong reference for the hackerspace/cypherpunk side of the desired tone.
• Technical information can add character rather than making a site antiseptic.
• Artist voice and machinery can coexist without a marketing wrapper.

Limitations / avoid

• Its degree of reduction may be too sparse for a project with as many visitor types and tools as MoonCats.

Tags: technical cypherpunk minimal art-heavy history

DAO member comments

• None yet.

6529 Museum

URL: https://6529.io/museum
Screenshot: research/screenshots/6529-museum-desktop.webp

Desktop

Mobile

Focus
A permanent NFT-art museum and archive spanning major categories, with particular depth in generative art.

Approach
Museum-like curation organizes a very large collection into legible galleries rather than presenting one undifferentiated asset wall.

Function / funnel
Visitors can understand the collection at a high level, enter specific galleries, or continue into the broader 6529 Museum District.

Useful for MoonCats

• Strong reference for giving historical digital artifacts a permanent curatorial home.
• Shows how categories and galleries can make a large archive approachable without flattening its history.
• Useful for thinking about how a landing page can lead naturally into deeper archival exploration.

Limitations / avoid

• The museum scale and virtual-world layer are much larger than the MoonCats landing-page problem requires.

Tags: historical archive art-heavy editorial

DAO member comments

• None yet.

Art Blocks

URL: https://www.artblocks.io/
Screenshot: research/screenshots/art-blocks-desktop.webp

Desktop

Mobile

Focus
Generative art platform, discovery system, marketplace and editorial archive.

Approach
Museum/catalogue discipline with contemporary typography and strong artwork presentation. Technical process is treated as part of the culture rather than hidden behind branding.

Function / funnel
Visitors can move between artwork, artists, projects, process, editorial material and market information without one mode overwhelming the others.

Useful for MoonCats

• Excellent reference for presenting technically significant art with cultural authority.
• Strong separation between discovery, explanation and deeper details.
• Clean typography gives visually complex artwork room to breathe.

Limitations / avoid

• MoonCats should feel more handmade and peculiar, and less like an institutional art platform.

Tags: editorial technical art-heavy collection history

DAO member comments

• None yet.

Autoglyphs

URL: https://www.larvalabs.com/autoglyphs?section=home
Screenshot: research/screenshots/autoglyphs-desktop.webp

Desktop

Mobile

Focus
Historical on-chain generative art and the mechanism that makes the work significant.

Approach
A modern editorial treatment leads with the glyphs, then progressively explains creation, technical constraints, provenance, physical rendering and legacy.

Function / funnel
The visitor can appreciate the artifact first, understand why it matters second, and then move into the full collection or deeper technical material.

Useful for MoonCats

• Excellent model for grounding a historical claim in the actual technical mechanism instead of relying on hype language.
• Shows how to layer visual examples, history and technical detail without forcing all of it into the first screen.
• Particularly relevant to explaining why an old Ethereum project still matters now.

Limitations / avoid

• Autoglyphs is a much narrower project; MoonCats also needs clear routing into a larger owner/tool ecosystem.

Tags: historical technical generative art-heavy editorial

DAO member comments

• None yet.

Azuki

URL: https://www.azuki.com/
Screenshot: research/screenshots/azuki-desktop.webp

Desktop

Mobile

Focus
Anime-oriented entertainment world and IP ecosystem.

Approach
Cinematic, heavily art-directed and world-building oriented.

Function / funnel
Large branded destinations segment the ecosystem and encourage visitors to explore characters, projects and experiences.

Useful for MoonCats

• Strong example of visual pacing across a long homepage.
• Useful reference for making very different ecosystem areas feel related.

Limitations / avoid

• Atmosphere can obscure practical information.
• The entertainment-brand model is too corporate/IP-oriented to use as MoonCats’ overall tone.

Tags: brand art-heavy maximal community

DAO member comments

• None yet.

Bearish

URL: https://www.bearish.af/
Screenshot: research/screenshots/bearish-desktop.webp

Desktop

Mobile

Focus
Community-built character/IP ecosystem with apps and products.

Approach
Cute visual identity paired with conspicuous evidence that the community actually builds things.

Function / funnel
Cultural proof and functional proof reinforce each other, then lead into ownership, community and applications.

Useful for MoonCats

• Strong pattern for alternating “what this culture is” with “what people actually make.”
• Useful for surfacing community projects without making the landing page a directory.

Limitations / avoid

• Avoid turning community output into generic brand validation or lifestyle copy.

Tags: community tools art-heavy brand

DAO member comments

• None yet.

Bored Ape Yacht Club

URL: https://www.boredapeyachtclub.com/
Screenshot: research/screenshots/bayc-desktop.webp

Desktop

Mobile

Focus
Membership and IP brand ecosystem.

Approach
Cinematic, exclusivity-oriented and highly branded.

Function / funnel
Persistent navigation breaks a large ecosystem into recognizable destinations.

Useful for MoonCats

• Study the consistency of navigation across a sprawling project.
• Useful as an example of maintaining easy access to major ecosystem sections.

Limitations / avoid

• Exclusivity/luxury framing is not appropriate for MoonCats.
• Avoid generic “premium IP” presentation.

Tags: brand community maximal

DAO member comments

• None yet.

Chimpers

URL: https://chimpers.com/
Screenshot: research/screenshots/chimpers-desktop.webp

Desktop

Mobile

Focus
Animated pixel-art character world.

Approach
Colorful, energetic and character-led, with a polished layout surrounding pixel artwork.

Function / funnel
The world and characters sell the premise visually before deeper project destinations appear.

Useful for MoonCats

• Good evidence that pixel artwork does not require pixel fonts or pixel UI everywhere.
• Shows how polished typography can create contrast with low-resolution art.

Limitations / avoid

• MoonCats needs more history and technical authority than a pure character-world presentation provides.

Tags: pixel-art art-heavy brand game

DAO member comments

• None yet.

Curio Cards

URL: https://curio.cards/
Screenshot: research/screenshots/curio-cards-desktop.webp

Desktop

Mobile

Focus
A 2017 Ethereum art collection presented primarily through its historical position and artworks.

Approach
The homepage is aggressively reduced: one strong historical statement, artwork, and a handful of clear paths outward.

Function / funnel
Visitors are quickly routed toward buying/selling, project history, community and deeper documentation.

Useful for MoonCats

• Strong reference for saying why an old project matters in one sentence before offering deeper context.
• Demonstrates how very little interface can still provide useful routing when the core proposition is clear.

Limitations / avoid

• Too little explanation for MoonCats if used wholesale; the collection and ChainStation ecosystem need more onboarding.

Tags: historical relic minimal art-heavy

DAO member comments

• None yet.

CryptoArte

URL: https://www.cryptoarte.io/
Screenshot: research/screenshots/cryptoarte-desktop.webp

Desktop

Mobile

Focus
A 2018 NFT art collection that turns periods of Ethereum blockchain history into individual artworks.

Approach
Colorful artwork carries the page while compact explanatory blocks establish the collection’s historical, technical and ownership concepts.

Function / funnel
The visitor can understand the premise, browse the gallery, inspect individual works, follow provenance and move toward prints or secondary-market availability.

Useful for MoonCats

• Particularly useful example of making blockchain history visual rather than treating history as a separate wall of text.
• Combines old-project context, technical provenance and present-day collection actions without pretending the project is newly launched.

Limitations / avoid

• Its single art-history premise is much narrower than the range of MoonCats stories and tools.

Tags: historical relic art-heavy technical collection

DAO member comments

• None yet.

CryptoPunks

URL: https://www.cryptopunks.app/
Screenshot: research/screenshots/cryptopunks-desktop.webp

Desktop

Mobile

Focus
Historical collection browser, provenance and market activity.

Approach
Restrained and artifact-first. The collection itself carries most of the authority.

Function / funnel
Visitors are moved quickly into the collection and its records rather than through a lifestyle-brand narrative.

Useful for MoonCats

• Strong reference for letting an early Ethereum artifact speak for itself.
• Immediate access to collection data supports historical legitimacy.

Limitations / avoid

• MoonCats has more explanatory and tool-routing work to do, so the same degree of minimalism would underserve newcomers.

Tags: history collection minimal technical

DAO member comments

• None yet.

CrypToadz

URL: https://www.cryptoadz.io/
Screenshot: research/screenshots/cryptoadz-desktop.webp

Desktop

Mobile

Focus
Collection world and community identity.

Approach
Playful, weird and strongly browser-native rather than corporate.

Function / funnel
Project identity is established through tone and interaction before conventional explanation.

Useful for MoonCats

• Useful reference for preserving weirdness and subcultural identity.
• Shows the value of an interface feeling made for a specific project rather than from a template.

Limitations / avoid

• Basic information should not depend on JavaScript or insider familiarity.

Tags: DIY experimental community art-heavy

DAO member comments

• None yet.

Doodles

URL: https://www.doodles.app/
Screenshot: research/screenshots/doodles-desktop.webp

Desktop

Mobile

Focus
Entertainment company and creator platform.

Approach
Bright, polished, motion-heavy and strongly brand-led.

Function / funnel
Very clear top-level routing and conspicuous calls to action move visitors across create, collect, stories, culture, community and commerce.

Useful for MoonCats

• Strong navigation hierarchy.
• Useful reference for making primary actions immediately obvious.
• Demonstrates modern responsive layout discipline.

Limitations / avoid

• Do not inherit entertainment-company language or agency-style motion for its own sake.
• MoonCats should not feel like a consumer brand storefront.

Tags: brand mobile art-heavy community

DAO member comments

• None yet.

Etheria

URL: https://www.etheria.world/
Screenshot: research/screenshots/etheria-desktop.webp

Desktop

Mobile

Focus
Early Ethereum virtual world with both historical and active interfaces.

Approach
Sparse, retro-futurist and utilitarian.

Function / funnel
Overview, play, exchange, map, manager and FAQ are direct destinations; history and live interaction are treated as equally real parts of the project.

Useful for MoonCats

• Highly relevant precedent for an early Ethereum artifact that is still functional.
• Useful for thinking about history and tools as one continuous experience.

Limitations / avoid

• Navigation and typography are more relic-like than a new MoonCats front door should be.

Tags: history technical tools experimental

DAO member comments

• None yet.

Feral File

URL: https://feralfile.com/
Screenshot: research/screenshots/feral-file-desktop.webp

Desktop

Mobile

Focus
A contemporary institution and platform for computational and digital art.

Approach
Restrained, gallery-like presentation gives the artworks and exhibitions most of the authority while the interface stays quiet and editorial.

Function / funnel
The homepage routes visitors into exhibitions, curated collections and tools for experiencing digital art without requiring blockchain terminology to dominate the presentation.

Useful for MoonCats

• Strong contemporary reference for presenting blockchain-adjacent digital work as serious art rather than as an NFT product category.
• Useful for studying whitespace, hierarchy and how little interface is needed around strong visual material.

Limitations / avoid

• The institutional tone is more formal and less playful/community-native than MoonCats should probably become.

Tags: art-heavy editorial modern minimal

DAO member comments

• None yet.

Fidenza / Tyler Hobbs

URL: https://www.tylerxhobbs.com/works/fidenza
Screenshot: research/screenshots/fidenza-desktop.webp

Desktop

Mobile

Focus
A landmark generative-art series presented inside an artist’s broader practice.

Approach
The series page puts the outputs first and keeps deeper information available as a secondary mode rather than front-loading explanation.

Function / funnel
Visitors can browse the visual range immediately, then choose to learn about the project and its algorithmic ideas in greater depth.

Useful for MoonCats

• Excellent example of giving the artwork authority before asking visitors to read technical context.
• Useful model for progressive disclosure: collection first, explanation when wanted.
• Shows how a historically important NFT work can sit comfortably inside a broader contemporary-art identity.

Limitations / avoid

• An artist portfolio has far fewer navigation and owner-action requirements than MoonCats and ChainStation.

Tags: generative art-heavy editorial modern

DAO member comments

• None yet.

Forgotten Runes

URL: https://www.forgottenrunes.com/
Screenshot: research/screenshots/forgotten-runes-desktop.webp

Desktop

Mobile

Focus
Pixel-art collection expanded through lore, games, comics and community authorship.

Approach
Visually dense fantasy world with many project-specific destinations.

Function / funnel
Collection, lore, game and participation are distinct entry points into one large world.

Useful for MoonCats

• Useful example of giving a visually rich world clear navigation.
• Shows how pixel art can anchor a broad ecosystem without forcing every screen into the same density.

Limitations / avoid

• MoonCats should foreground sourced history and technical facts rather than “lore” where concrete facts exist.

Tags: pixel-art art-heavy community game maximal

DAO member comments

• None yet.

Frens

URL: https://playfrens.fun/
Screenshot: research/screenshots/frens-desktop.webp

Desktop

Mobile

Focus
On-chain game/acquisition mechanic.

Approach
Deliberately narrow, irreverent and product-like.

Function / funnel
One dominant loop, visible live state, a short explanation and direct exits to social/docs.

Useful for MoonCats

• Strong model for dedicated funnel pages that have one job.
• Demonstrates how little explanation is needed when hierarchy is excellent.

Limitations / avoid

• Too narrow to model the main MoonCats site as a whole.

Tags: tools technical minimal experimental

DAO member comments

• None yet.

Good Vibes Club

URL: https://www.goodvibesclub.io/
Screenshot: research/screenshots/good-vibes-club-desktop.webp

Desktop

Mobile

Focus
Art-forward IP and community ecosystem.

Approach
Large art scenes combined with conventional modern navigation and friendly editorial typography.

Function / funnel
Direct paths lead to collection, badges, profile, community projects, raffle, utilities, shop and socials.

Useful for MoonCats

• Good reference for friendly top-level routing without immediately exposing technical complexity.
• Useful mobile/navigation reference to capture separately.

Limitations / avoid

• MoonCats should retain more technical and historical texture.

Tags: community tools brand mobile art-heavy

DAO member comments

• None yet.

Hashmasks

URL: https://www.thehashmasks.com/
Screenshot: research/screenshots/hashmasks-desktop.webp

Desktop

Mobile

Focus
Collection utility, naming, traits and history.

Approach
Older dapp style where function generally precedes onboarding.

Function / funnel
Collection-specific owner actions remain central long after launch.

Useful for MoonCats

• Reinforces that durable owner utilities can be a core part of an old collection’s identity.
• Relevant to naming and other MoonCats-specific actions.

Limitations / avoid

• Do not require the visitor to understand the dapp before explaining why it matters.

Tags: tools collection history technical

DAO member comments

• None yet.

Loot

URL: https://www.lootproject.com/
Screenshot: research/screenshots/loot-desktop.webp

Desktop

Mobile

Focus
Open-ended on-chain primitive and the ecosystem built around it.

Approach
Concept-first and community-extensible rather than brand-first.

Function / funnel
A strange technical premise is explained succinctly, then visitors are guided through concrete layers such as getting Loot, gearing up, characters, quests, lore and building.

Useful for MoonCats

• Excellent reference for explaining an unusual crypto-native object without beginning with a technical wall of text.
• Strong example of turning a sprawling ecosystem into a journey.

Limitations / avoid

• MoonCats has more fixed historical facts and should avoid making everything feel open-ended or lore-based.

Tags: technical community tools DIY

DAO member comments

• None yet.

Milady Maker

URL: https://miladymaker.net/
Screenshot: research/screenshots/milady-desktop.webp

Desktop

Mobile

Focus
Subcultural art manifesto, collection reference and project context.

Approach
Long, dense, hypertextual, handmade and intentionally early-web in character.

Function / funnel
Context, mechanics, derivatives and authorship coexist in one sprawling document-like experience.

Useful for MoonCats

• Strong example of form reinforcing a community worldview.
• Useful reminder that “modern” does not have to mean glossy, sparse or corporate.
• Good source for DIY/hackerspace texture.

Limitations / avoid

• Density and long-form navigation are poor models for the primary newcomer funnel.
• Accessibility and mobile clarity need to remain stronger in Refresh.

Tags: DIY cypherpunk editorial maximal community

DAO member comments

• None yet.

Mocaverse

URL: https://www.mocaverse.xyz/
Screenshot: research/screenshots/mocaverse-desktop.webp

Desktop

Mobile

Focus
Large membership and digital-identity ecosystem.

Approach
Polished platform/brand presentation with many programs and destinations.

Function / funnel
Navigation scales across a broad ecosystem without putting every destination on the first screen.

Useful for MoonCats

• Useful reference for information architecture when a project has many distinct functions.

Limitations / avoid

• Corporate ecosystem tone is far from the intended MoonCats character.

Tags: brand community tools

DAO member comments

• None yet.

Moonbirds / PROOF

URL: https://www.proof.xyz/moonbirds
Screenshot: research/screenshots/moonbirds-desktop.webp

Desktop

Mobile

Focus
Art collection within a larger art/community platform.

Approach
Restrained editorial presentation with expressive pixel art contrasted against clean modern typography and generous spacing.

Function / funnel
Collection explanation, subnavigation and repeated browse actions keep the visitor oriented without front-loading every detail.

Useful for MoonCats

• One of the strongest references for pairing pixel artwork with pleasant non-pixel typography.
• Good example of visual calm around visually distinctive collection art.
• Useful reference for a newcomer-friendly collection landing page.

Limitations / avoid

• MoonCats should feel more technical, historical and DIY rather than gallery-polished throughout.

Tags: pixel-art editorial art-heavy mobile collection

DAO member comments

• None yet.

Nakamigos

URL: https://nakamigos.io/
Screenshot: research/screenshots/nakamigos-desktop.webp

Desktop

Mobile

Focus
Collection family and licensing.

Approach
Sparse, image-led and bluntly factual.

Function / funnel
Project selection, rights information and marketplace routes are exposed with little narrative wrapper.

Useful for MoonCats

• Useful reminder that important facts and routes can be presented without elaborate copy.

Limitations / avoid

• Too little contextual guidance for MoonCats’ much deeper history and tooling.

Tags: minimal collection brand

DAO member comments

• None yet.

Normies

URL: https://normies.art/
Screenshot: research/screenshots/normies-desktop.webp

Desktop

Mobile

Focus
On-chain generative collection and creative laboratory.

Approach
Technical, colorful, interactive and project-native rather than lifestyle-oriented.

Function / funnel
The generative system itself becomes the introduction. Visitors encounter the central idea before being asked to absorb a large project history.

Useful for MoonCats

• Makes a technically complicated project approachable without hiding its technical nature.
• Strong color and bold design without reading as generic entertainment branding.
• Excellent reference for focused, concept-led landing pages.

Limitations / avoid

• Some interactions still assume crypto familiarity.
• The interactive system should not become a prerequisite for basic MoonCats information.

Tags: technical art-heavy experimental collection

DAO member comments

• None yet.

Nouns

URL: https://nouns.wtf/
Screenshot: research/screenshots/nouns-desktop.webp

Desktop

Mobile

Focus
On-chain art, continuous auctions, DAO governance and public-domain ecosystem.

Approach
The artwork is immediately visible, but the website also functions as an operating interface for the project.

Function / funnel
Auction, treasury, governance, traits and exploration are all accessible without separating “brand” from “application.”

Useful for MoonCats

• Strong precedent for artwork and live project machinery coexisting in one identity.
• Useful model for exposing deeper systems without making the first view purely technical.

Limitations / avoid

• MoonCats should not inherit DAO/governance hierarchy where it does not match visitor needs.

Tags: technical tools community art-heavy

DAO member comments

• None yet.

Nyan Cat Collection

URL: https://nyancatcollection.com/
Screenshot: research/screenshots/nyan-cat-desktop.webp

Desktop

Mobile

Focus
Artist-authored collection history and related releases.

Approach
Cheerful, direct, chronological and personal.

Function / funnel
A simple timeline differentiates related works and establishes continuity without a complicated navigation model.

Useful for MoonCats

• Strong reference for concise historical storytelling.
• Useful reminder that chronology can be more legible than a generic “story” section.

Limitations / avoid

• MoonCats’ technical and ecosystem depth requires more than a simple timeline alone.

Tags: history editorial art-heavy minimal

DAO member comments

• None yet.

OnChainMonkey

URL: https://onchainmonkey.com/
Screenshot: research/screenshots/onchainmonkey-desktop.webp

Desktop

Mobile

Focus
Historical/technical collection with multiple generations and holder features.

Approach
Project narrative emphasizes technical firsts alongside galleries and ownership actions.

Function / funnel
Visitors can move from significance/history into specific collection and holder destinations.

Useful for MoonCats

• Relevant example of translating technical “firsts” into newcomer-facing project significance.
• Useful for thinking about bridges between history and owner tools.

Limitations / avoid

• Avoid JavaScript-only entry states and marketing claims that outrun primary evidence.

Tags: history technical collection tools

DAO member comments

• None yet.

PixelMap

URL: https://pixelmap.io/about
Screenshot: research/screenshots/pixelmap-desktop.webp

Desktop

Mobile

Focus
Historical on-chain artwork with continuing ownership and utility.

Approach
History-heavy, explanatory, screenshot-rich and unapologetically technical.

Function / funnel
Dates, contracts, rediscovery, influence, ownership mechanics, open source and current use are connected into one narrative.

Useful for MoonCats

• One of the closest conceptual references in the survey.
• Excellent example of connecting “why this mattered then” with “what you can still do now.”
• Contracts and technical facts are visible rather than buried.

Limitations / avoid

• The amount of information should be progressively disclosed more aggressively for a general MoonCats landing page.

Tags: history technical tools pixel-art DIY

DAO member comments

• None yet.

Pudgy Penguins

URL: https://www.pudgypenguins.com/
Screenshot: research/screenshots/pudgy-penguins-desktop.webp

Desktop

Mobile

Focus
Consumer products and character brand.

Approach
Highly polished, commerce-first and conversion-oriented.

Function / funnel
Products, promotions, purchasing and brand story have extremely clear hierarchy, especially on mobile.

Useful for MoonCats

• Study the clarity of the mobile funnel and calls to action.
• Useful reference for making the next action unmistakable.

Limitations / avoid

• Strong warning against allowing merchandise or acquisition to define the MoonCats homepage.
• Avoid storefront tone and consumer-brand framing.

Tags: brand commerce mobile

DAO member comments

• None yet.

PXL POD

URL: https://pxl.onl/pod
Screenshot: research/screenshots/pxl-pod-desktop.webp

Desktop

Mobile

Focus
Gated mint/access interface.

Approach
Monospace, minimal and almost command-line in tone.

Function / funnel
Typography, state and a very small number of controls create identity while keeping the task obvious.

Useful for MoonCats

• Good reference for technical character without decorative overload.
• Demonstrates that a focused utility page can feel distinctive with very little UI.

Limitations / avoid

• The main MoonCats front door needs warmer, broader onboarding than this.

Tags: technical minimal cypherpunk tools

DAO member comments

• None yet.

Quirkies

URL: https://www.quirkies.io/
Screenshot: research/screenshots/quirkies-desktop.webp

Desktop

Mobile

Focus
Collection brand and streetwear/culture extension.

Approach
Visual-brand presentation with strong product/IP emphasis.

Function / funnel
Moves from collection identity toward broader physical and cultural products.

Useful for MoonCats

• Useful secondary reference for extending visual identity beyond the tokens themselves.

Limitations / avoid

• Less relevant to MoonCats’ history and technical story.
• Avoid putting merch/product expansion at the center of the redesign.

Tags: brand commerce art-heavy

DAO member comments

• None yet.

Rare Pepe

URL: https://rarepepes.com/
Screenshot: research/screenshots/rare-pepe-desktop.webp

Desktop

Mobile

Focus
A community-built archive and marketplace around early Counterparty cryptoart and Rare Pepe culture.

Approach
Dense, rough-edged and unapologetically community-native, mixing collection browsing, sales, historical timelines, galleries, articles and cultural references.

Function / funnel
The site connects provenance and history to active collecting, community activity, education and browsing rather than treating the old artifacts as frozen museum pieces.

Useful for MoonCats

• Valuable example of preserving an old crypto-native culture without sanding away all of its weirdness.
• Shows how provenance, chronology and community lore can coexist with present-day collecting activity.
• Useful counterpoint to polished institutional archive sites.

Limitations / avoid

• The information density and visual noise are not a good usability model to copy wholesale.

Tags: historical relic DIY community archive

DAO member comments

• None yet.

Sam Spratt / LUCI Archive

URL: https://samspratt.com/
Screenshot: research/screenshots/sam-spratt-luci-desktop.webp

Desktop

Mobile

Focus
A living archive for a connected body of digital paintings, masks, collectors and participatory mythology.

Approach
Highly art-directed and immersive, but organized around a clear archive structure that lets visitors move between major chapters, artifacts and supporting context.

Function / funnel
A visitor can enter through the visual world, follow the story chronologically, inspect individual works and contracts, or move into collectors, exhibitions and background material.

Useful for MoonCats

• Strong reference for organizing a deep body of lore and artifacts without turning the landing experience into a documentation index.
• Shows how a site can feel like the project’s world while still exposing a navigable archive underneath it.
• Useful for thinking about how historical material can reward exploration rather than simply being summarized.

Limitations / avoid

• LUCI’s authored mythology and cinematic tone are fundamentally different from MoonCats’ historical/community character.

Tags: art-heavy archive storytelling editorial modern

DAO member comments

• None yet.

StonkBrokers

URL: https://www.stonkbrokers.cash/home
Screenshot: research/screenshots/stonkbrokers-desktop.webp

Desktop

Mobile

Focus
Dense DeFi/NFT product suite.

Approach
Financial-terminal aesthetic with explicit states and many live modules.

Function / funnel
Complexity is broken into named “desks,” schedules, status labels and repeated action routes.

Useful for MoonCats

• Good reference for making a complicated system feel intentionally organized.
• Naming functional areas can be more memorable than exposing raw technical categories.

Limitations / avoid

• MoonCats should not become dashboard-dense or finance-coded on the newcomer route.

Tags: tools technical maximal

DAO member comments

• None yet.

Transient Labs

URL: https://www.transient.xyz/
Screenshot: research/screenshots/transient-labs-desktop.webp

Desktop

Mobile

Focus
A modern digital-art release platform combined with a substantial creator-tool ecosystem.

Approach
Polished contemporary presentation separates featured art, curated releases and studio projects from the deeper technical tooling behind them.

Function / funnel
Collectors can discover art without first understanding the infrastructure, while creators can deliberately branch into tools, minting and more technical capabilities.

Useful for MoonCats

• Strong reference for keeping public-facing discovery separate from specialist tools while making both easy to reach.
• Relevant to the ChainStation problem: explain the purpose first, expose technical functionality when the visitor wants it.

Limitations / avoid

• It is a commercial multi-creator platform rather than a historical collection with a singular identity.

Tags: modern art-heavy tools navigation

DAO member comments

• None yet.

Verse

URL: https://verse.works/
Screenshot: research/screenshots/verse-desktop.webp

Desktop

Mobile

Focus
A curated marketplace and exhibition platform for digital artworks with blockchain provenance.

Approach
Art-world editorial hierarchy: artworks, exhibitions, galleries and journal material are foregrounded while blockchain mechanics remain supporting infrastructure.

Function / funnel
Visitors move from featured works into releases, artists, galleries, exhibitions and collecting paths with relatively little conceptual overhead.

Useful for MoonCats

• Strong reference for presenting blockchain-native work as contemporary digital art without leading with crypto jargon.
• Useful for studying how editorial context and collection browsing can coexist on one landing experience.

Limitations / avoid

• A multi-gallery marketplace can rely on constant new releases in a way a historical MoonCats landing page cannot.

Tags: art-heavy editorial modern gallery

DAO member comments

• None yet.

Visualize Value / Jack Butcher

URL: https://visualizevalue.com/
Screenshot: research/screenshots/visualize-value-desktop.webp

Desktop

Mobile

Focus
A broad studio, school and on-chain art ecosystem organized around an extremely consistent visual language.

Approach
Severe reduction, typography and simple visual systems make a large number of projects and concepts feel more coherent than their actual complexity would suggest.

Function / funnel
The site gives visitors clear high-level categories, then lets individual artworks, concepts, products and educational material expand into deeper pages.

Useful for MoonCats

• Excellent reference for making a sprawling body of work feel legible through hierarchy and consistent visual grammar.
• Shows the value of explaining one concept at a time rather than exposing the whole system at once.
• Useful for studying concise labels and project-native visual language.

Limitations / avoid

• The ultra-reduced monochrome system is specific to Jack Butcher’s practice and would erase too much of MoonCats’ own character if copied literally.

Tags: modern minimal art-heavy navigation editorial

DAO member comments

• None yet.

XCOPY

URL: https://xcopy.art/
Screenshot: research/screenshots/xcopy-desktop.webp

Desktop

Mobile

Focus
Artist archive.

Approach
Dark, minimal and artwork-dominant with very little brand explanation.

Function / funnel
The work itself is given nearly all of the visual authority.

Useful for MoonCats

• Strong reference for confidence through reduction.
• Useful reminder to let MoonCats artwork and historical artifacts carry visual weight.

Limitations / avoid

• MoonCats needs far more newcomer explanation and routing.

Tags: art-heavy minimal editorial

DAO member comments

• None yet.

Pattern boards to build next

The next design-research pass should compare specific interface problems, not entire websites. Add screenshots or notes under these groups as useful examples become clear.

Navigation

Candidate references: Doodles, Good Vibes Club, Moonbirds, Nouns, Mocaverse.

Questions:

• How many top-level choices are visible?
• Are socials persistent and easy to reach?
• How does mobile navigation differ from desktop?
• Which actions remain visible after leaving the homepage?

Hero / first 10 seconds

Candidate references: Normies, 0xDEAFBEEF, Nouns, Moonbirds, CryptoPunks.

Questions:

• Can a newcomer tell what the project is immediately?
• Is the artwork doing explanatory work?
• How many calls to action are competing above the fold?
• Is crypto knowledge assumed?

Explaining technical significance

Candidate references: PixelMap, Loot, Art Blocks, OnChainMonkey, 0xDEAFBEEF.

Questions:

• How is technical depth introduced without a wall of jargon?
• Are dates, contracts and firsts visible?
• What is deferred to deeper pages?

History

Candidate references: PixelMap, Nyan Cat Collection, Etheria, CryptoPunks, MoonCatRescue.

Questions:

• Is history chronological, thematic or artifact-led?
• Does history lead to something the visitor can inspect or do now?
• Are primary sources or provenance visible?

Tools / action routing

Candidate references: Nouns, MoonCatRescue, Bearish, StonkBrokers, Hashmasks, Frens.

Questions:

• How does the site distinguish core actions from specialist tools?
• When is wallet connection introduced?
• Can a user understand the purpose of a tool before opening it?

Art + typography

Candidate references: Moonbirds, Chimpers, Art Blocks, Normies, XCOPY.

Questions:

• How much of the interface itself uses project-native visual language?
• Where do clean editorial fonts create useful contrast with pixel art?
• How much color can be introduced without reducing legibility?

DIY / hackerspace / cypherpunk character

Candidate references: 0xDEAFBEEF, Milady Maker, PXL POD, PixelMap, CrypToadz.

Questions:

• Which details make the site feel authored rather than templated?
• Can technical labels, timestamps, source links, diagrams or artifacts carry aesthetic weight?
• Where does intentional roughness help, and where does it damage usability?

Mobile funnels

Candidate references: Doodles, Good Vibes Club, Moonbirds, Pudgy Penguins, Normies.

Questions:

• What is the first obvious tap target?
• How is artwork cropped or rearranged rather than merely shrunk?
• Are navigation and social links comfortable to reach?
• How quickly can a new visitor get from explanation to a useful MoonCats destination?

Funnel hypotheses for MoonCats

These are research prompts, not a final sitemap.

Newcomer / “why should I care?”

What are MoonCats? → Why are they historically/technically interesting? → See the cats → Explore or adopt via ChainStation

Collector / prospective owner

See the collection → Understand traits/history → Find or compare a MoonCat → Relevant ChainStation collection/adoption page

Existing owner

Identify/view my MoonCat → See relevant owner actions → Open the exact ChainStation tool

Technical visitor / builder

Why MoonCats are technically interesting → Contracts and architecture → Data/code/APIs → Build with MoonCats

History / research visitor

2017 rescue story → Timeline and primary artifacts → Specific cats/contracts/events → Deeper archive or technical documentation

A future design does not necessarily need five separate sites. These may become targeted landing pages, contextual entry routes, or different paths through a shared shell.

Working principle

Do not ask, “Which NFT site should MoonCats look like?”

Ask instead:

Which reference solves this particular communication or navigation problem well, and how can that pattern be translated into MoonCats’ own history, art, tools and culture?